Driving Qualified Leads for The Reserve at Lake Keowee through Google Paid Search
Our client, The Reserve at Lake Keowee, is an exclusive private golf and lake community offering luxury homes and buildable lots in a serene, resort-style environment. With a focus on attracting high-intent buyers interested in building or purchasing homes within the community, the client partnered with our team to launch their first digital advertising campaign.
Despite having a beautiful and thoughtfully designed website, the client lacked visibility in search engine results, especially for users actively seeking luxury real estate or private golf communities in the region.
They needed a performance-driven digital strategy to:
Increase brand visibility among high-intent buyers
Drive qualified traffic to the website
Generate form submissions from users expressing interest in building or buying within the community
To meet these goals, we launched a highly targeted Google Paid Search campaign focused on capturing users actively searching for luxury homes, golf communities, and lakefront properties.
Key Tactics Included:
We identified and built keyword groups around high-intent search terms like “build home in private golf community” and “lakefront property with golf access.”
Keyword Strategy
Our team wrote compelling ad copy tailored to buyer motivations—privacy, lifestyle, and amenities—while A/B testing headline and description variants.
Ad Optimization
We leveraged smart bidding strategies to target the most qualified users at the lowest possible cost, ensuring every dollar spent was driving value.
Targeting & Bidding
Landing Page Alignment
We worked with the client to align landing page content with ad messaging, ensuring a seamless user experience and increasing the likelihood of conversion.
Our campaign made an immediate impact, dramatically improving performance and delivering bottom-line results within one-month:
60% Decrease
IN COST-PER-CLICK (CPC)
More efficient spending while maintaining high visibility.
225% Increase
IN CLICK-THROUGH RATE (CTR)
A significant boost in
ad engagement through smarter targeting and optimized creative.
9 Qualified Leads
BOOKED!
High-intent prospects filled out the interest form, initiating conversations with the client’s sales team.
