Marsh Collective
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Our goal was to craft a brand that locals could feel truly proud of, something that captured the spirit and hospitality of the region while drawing in visitors from surrounding cities and beyond. The identity blends classic Southern charm with a modern sensibility, expressed through elegant typography, layered messaging, and a versatile logo system.
From murals and merch to wayfinding and web, the brand is designed to grow alongside the development—anchoring new restaurants, retail, and experiences in a sense of place that feels both rooted and ready for what’s to come.
Caravan created the name and brand identity for The Southerly, a large-scale adaptive reuse project in historic downtown Opelika, Alabama. Conceived as a central gathering place and cultural anchor, The Southerly is more than just a destination, it’s a reflection of the community itself.
BRAND EXPANSION & POSITIONING
BRAND AWARENESS
WEBSITE DESIGN
SOCIAL MEDIA
CONTENT CREATION
EVENT STRATEGY
EVENT PROMOTION
PUBLIC RELATIONS
COMMUNITY RELATIONS
DIGITAL ADVERTISING
SIGNAGE & WAYFINDING
Caravan created the name and brand identity for Lil Darlin, a boutique stay-and-play hotel nestled in the heart of downtown Opelika, Alabama.
Inspired by a sweet nickname the owner uses for her granddaughter, the brand is equal parts personal, playful, and packed with charm. Designed to feel like a love letter to retro hospitality, the visual language is full of bold color, vintage cues, and energetic typography. From cheeky taglines like “A lil sweet, a lil sassy, always a darlin,” to custom totes, signage, and cozy, design-forward interiors, every detail invites guests to feel right at home. Bright, welcoming, and a little nostalgic, Lil Darlin is more than a place to stay, it’s a place to remember.
BRAND EXPANSION & POSITIONING
BRAND AWARENESS
WEBSITE DESIGN
SOCIAL MEDIA
CONTENT CREATION
EVENT STRATEGY
EVENT PROMOTION
PUBLIC RELATIONS
COMMUNITY RELATIONS
DIGITAL ADVERTISING
SIGNAGE & WAYFINDING
Caravan developed the brand identity for Piedmont on Piedmont, a wine bar that blends the warmth of Southern hospitality with the elegance of Italian wine culture. Inspired by the rolling hills of Piemonte, Italy, the brand strikes a balance between sophistication and spontaneity—reflected in everything from the spirited messaging to the moody, wine-toned palette.
BRAND EXPANSION & POSITIONING
BRAND AWARENESS
WEBSITE DESIGN
SOCIAL MEDIA
CONTENT CREATION
EVENT STRATEGY
EVENT PROMOTION
PUBLIC RELATIONS
COMMUNITY RELATIONS
DIGITAL ADVERTISING
SIGNAGE & WAYFINDING
The logo system is clean yet classic, designed to feel elevated across every touchpoint, from business cards to wine bottles to exterior signage. With a visual identity as rich and nuanced as the wine list itself, Piedmont on Piedmont is built to stand out, and invite guests in.
Caravan developed the name and brand identity for In The Nood, a cheeky, modern take on the traditional Japanese ramen bar. With limited indoor seating and a bustling take-out window, the concept called for a brand that felt casual, clever, and full of personality.
BRAND EXPANSION & POSITIONING
BRAND AWARENESS
WEBSITE DESIGN
SOCIAL MEDIA
CONTENT CREATION
EVENT STRATEGY
EVENT PROMOTION
PUBLIC RELATIONS
COMMUNITY RELATIONS
DIGITAL ADVERTISING
SIGNAGE & WAYFINDING
