Thrive Here @Auburn
Expand the brand for Auburn University’s favorite caffeine spot with custom coffee bags and social media creation/management.
The personality at Thrive is fun, funky, and laid-back. Their current coffee bags didn’t showcase that brand, so we explored a series of Auburn-focused—yet quirky—bag designs that would look sexy on any countertop and appeal to students, alumni, and the public alike.
SERVICES
Packaging
Brand Expansion
Social Media
Photo + Video Direction
Previous Bag
As a partner with Thrive Farmers, Thrive Here @Auburn works closely with local communities to source each crop of beans.
This means each roast will be different based on environmental factors. In an effort to create sustainable bag designs, we created separate labels for each country of origin; thereby allowing for evergreen usage.
Proposed Concepts
CLIENT
Auburn University
Ithaka Hospitality Partners
