Highside Market: Building a Destination
Highside Market is a dynamic mixed-use development in Columbus, Georgia, designed to unite local eateries, retailers, and creative spaces in a vibrant community hub. With an emphasis on community-driven events—such as live music, cooking classes, holiday celebrations, movie nights, and outdoor yoga—Highside Market has become a premier destination for entertainment, social engagement, and shared experiences.
Caravan played a pivotal role in shaping Highside Market’s brand and presence from the ground up. Beginning in the construction phase, we developed and executed a multi-channel marketing strategy that laid the foundation for long-term success.
BRAND EXPANSION & POSITIONING
BRAND AWARENESS
WEBSITE DESIGN
SOCIAL MEDIA
CONTENT CREATION
EVENT STRATEGY
EVENT PROMOTION
PUBLIC RELATIONS
COMMUNITY RELATIONS
DIGITAL ADVERTISING
SIGNAGE & WAYFINDING
Through strategic social media growth, public relations, media outreach, and immersive event promotion, we generated anticipation, built a loyal audience, and drove significant foot traffic.
33K
GUESTS PER MONTH
1M+
SOCIAL MEDIA REACH
256M
TOTAL PRESS REACH
By leveraging compelling storytelling, targeted digital engagement, and data-driven optimizations, we transformed Highside Market’s online presence into an extension of its in-person experience.
The result? A thriving, engaged community and a destination that continues to attract visitors, foster local business growth, and redefine social and retail experiences in Columbus.
“
Absolutely the place to be and just what our city needed.”
