Bacaro Cafe Bar
Develop the name, brand, and experience for a Venetian-inspired bar + cafe located inside the Eastern Edge Food Hall in Cambridge, MA.
CLIENT
MITIMCo - Massachusetts Institute of Technology Investment Management Co.,
Gather Group Hospitality
SERVICES
Brand Identity + Naming
Signage + Wayfinding
Social + Paid Media
Photo + Video Direction
Guest Experience
Inviting, expressive, and unmistakably Italian, Bacaro Cafe Bar draws inspiration from the bacari of Venice, the intimate neighborhood bars where friends gather for wine, small bites, and conversation. This version of the name offers a modern twist on a timeless idea.
At its core, Bacaro celebrates the beauty of balance... between work and leisure, day and night, tradition and innovation. It’s a place built for the rhythm of the neighborhood: morning coffee, afternoon bites, and evening aperitivo.
Rooted in Italian conviviality and adapted for Kendall Square’s culture of creativity and innovation, Bacaro feels both familiar and new. It’s an effortless meeting place where great taste and good company always come together.
