Driving Leases for a
Riverfront Apartment Complex
Our client, a premier real estate developer, sought to generate awareness and drive leasing activity for their newest riverfront apartment complex. Our Digital Marketing Team was tasked with creating a strategic digital marketing campaign that would attract high-intent prospects and convert them into signed leases.
The primary objective was to drive booked tours, ultimately leading to signed leases. Our approach needed to cut through market noise, target the right audience, and ensure a high return on ad spend (ROAS) within a limited budget.
To achieve these goals, we implemented a highly targeted paid search and display campaign on Google Ads. Our strategy included:
Granular Audience Targeting
Leveraging keyword research and intent-based targeting to capture high-quality leads actively searching for apartments in the area.
Compelling Ad Creative & Copy
Crafting persuasive messaging and visually engaging display ads to showcase the luxury and location benefits of the complex.
Landing Page Optimization
Ensuring a seamless user experience that encouraged visitors to schedule a tour.
Data-Driven Bidding Strategies
Optimizing bids based on engagement and conversion data to maximize efficiency.
In the first three months, our digital campaign delivered impactful numbers.
600,000+
IMPRESSIONS
increasing brand visibility within the target market
5,000
CLICKS TO THE WEBSITE
driving significant traffic to the property’s landing pages
17
BOOKED TOURS
directly resulting from our lead generation efforts
4
SIGNED LEASES
proving our ability to drive bottom-line results
17:1 ROAS &
1,566% ROI
showcasing the efficiency
and profitability of our paid media strategy
Key Takeaways
Strategic audience targeting and optimized bidding can significantly enhance lead quality and conversion rates.
A compelling ad experience, from creative to landing page, is crucial for driving action.
Leveraging performance data allows for continuous optimization and maximized ROAS.
