Thrive Here @Auburn

Expand the brand for Auburn University’s favorite caffeine spot with custom coffee bags and social media creation/management.

The personality at Thrive is fun, funky, and laid-back. Their current coffee bags didn’t showcase that brand, so we explored a series of Auburn-focused—yet quirky—bag designs that would look sexy on any countertop and appeal to students, alumni, and the public alike.

Old Version

As a partner with Thrive Farmers, Thrive Here @Auburn works closely with the local communities to source each crop of beans.

This means each roast will be different based on environmental factors. In an effort to create sustainable bag designs, we created separate labels for each country of origin; thereby allowing for evergreen usage.

Proposed Concepts

Evergreen Bags

Auburn University

Special Edition

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