Highside Market: Building a Destination

Highside Market is a dynamic mixed-use development in Columbus, Georgia, designed to unite local eateries, retailers, and creative spaces in a vibrant community hub. With an emphasis on community-driven events—such as live music, cooking classes, holiday celebrations, movie nights, and outdoor yoga—Highside Market has become a premier destination for entertainment, social engagement, and shared experiences.

Caravan played a pivotal role in shaping Highside Market’s brand and presence from the ground up. Beginning in the construction phase, we developed and executed a multi-channel marketing strategy that laid the foundation for long-term success.

BRAND EXPANSION & POSITIONING

BRAND AWARENESS

WEBSITE DESIGN

SOCIAL MEDIA

CONTENT CREATION

EVENT STRATEGY

EVENT PROMOTION

PUBLIC RELATIONS

COMMUNITY RELATIONS

DIGITAL ADVERTISING

SIGNAGE & WAYFINDING

Through strategic social media growth, public relations, media outreach, and immersive event promotion, we generated anticipation, built a loyal audience, and drove significant foot traffic.

33K

GUESTS PER MONTH

1M+

SOCIAL MEDIA REACH

256M

TOTAL PRESS REACH

By leveraging compelling storytelling, targeted digital engagement, and data-driven optimizations, we transformed Highside Market’s online presence into an extension of its in-person experience.

The result? A thriving, engaged community and a destination that continues to attract visitors, foster local business growth, and redefine social and retail experiences in Columbus.

“

Absolutely the place to be and just what our city needed.”

WC Bradley

Thrive Here @Auburn Coffee